Offbeat social media marketing campaigns for movies in 2017
What persuades people to eagerly pre-book for some movies and boo the rest? How have people become fanatics of the Marvel universe, Fast and Furious, and The Mummy series?
A movie can not be launched by releasing a trailer and then go MIA. Gone are the days of cheap Tumblr websites; people’s movie experiences have led movie marketers to go social. Movie marketers today are leveraging digital marketing trends to create a “buzz’ for their movies. Cross promotions, #FOMO, and viral and influencer marketing are some high-powered strategies that are driving movies to the box-office even before they are released.
Every movie that is made has a Facebook page. Marketers release movie posters, trailers, audio launch photos, press releases and wait for the audience to do the rest of their own accord. But these pages hardly get any attention or action from the fans.
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