Where is food with the digital world?
With the boom of the internet and arrival of smartphones, one of the many industries that was transformed is food and dining. The influx of food aggregators and delivery apps have created a disruption in the traditional market, drastically transforming the lifestyle of urban consumers.
Many players, many offers
My memory of the journey that food took on digital platforms is of Zomato, one of the early aggregators, which did a simple job of helping people find a restaurant, look at the menu, read and write reviews. Zomato still stands as one of the most popular platforms to this day. India has seen a boom in food start-ups in the last decade; many more players like Foodpanda and Swiggy have sprouted, challenging the marketplace with various value propositions like faster delivery, wider variety, and bigger discounts. Of all these concepts introduced, faster food delivery, easy access
Continue reading →