S#it hit the fan? 6 steps to handle your online reputation like a boss
Warren Buffett once said, “It takes 20 years to build a reputation, but only 5 minutes to destroy it. If you think about that, you’ll do things differently.”
Getting your brand noticed in a cluttered market is a challenging endeavour, and once you get into the limelight, everyone is watching. Some are even hoping you will falter. As a brand gets bigger, the risk of something going wrong becomes higher. And when (not if) unflattering news hits social media, all hell can break loose. Your brand can face a huge setback not only in terms of reputation, but in the bottom line as well.
This is especially true with companies that have been doing a great job so far and then release substandard products, or when associates makes bad judgment calls.
The mistake could range from a minor one — for instance, a spelling mistake — to a major one like an insensitive comment or
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