Insight - the Official Infl...

by Influx Worldwide

Peek into the madness of a digital agency -
Chennai / Dubai / London

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Where is food with the digital world?


With the boom of the internet and arrival of smartphones, one of the many industries that was transformed is food and dining. The influx of food aggregators and delivery apps have created a disruption in the traditional market, drastically transforming the lifestyle of urban consumers.

Many players, many offers

My memory of the journey that food took on digital platforms is of Zomato, one of the early aggregators, which did a simple job of helping people find a restaurant, look at the menu, read and write reviews. Zomato still stands as one of the most popular platforms to this day. India has seen a boom in food start-ups in the last decade; many more players like Foodpanda and Swiggy have sprouted, challenging the marketplace with various value propositions like faster delivery, wider variety, and bigger discounts. Of all these concepts introduced, faster food delivery, easy access

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Foreign names and brand perception

A brand’s name plays a significant role when it comes to brand perception. People associate emotions with brands and, a majority identify themselves with the brands they use. They judge the desirability of any brand in two ways:

  • The inherent ease with which the brand-name can be stored and retrieved from memory
  • The extent to which the brand name supports or enhances the strategic positioning of the product

brands 1.jpg

Spelling and pronunciation

A widely used technique is foreign branding which refers to “the strategy of spelling or pronouncing a brand name in a foreign language". At times, even the diacritical marks, such as an umlaut or an accent aigu, used to add a foreign flavour to a brand could make a huge impact on determining the origin of the brand (e.g., Citroën, Jägermeister, L'Oréal).


Like other stereotypes, foreign names that are associated with a certain country or

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The FitBit Blaze : First-month user review

by Shyam G

blaze 2.png

I’d always been on the heavier end of the scale and too lazy to care. Of late, reason caught up with me and I decided to make a healthy change in my lifestyle. Along the way, I needed some help. After considerable research and procrastination, I decided on the FitBit Blaze. (In the words of my boss, “You wear a sh***y watch anyway….”)

And so began my tryst with the amazing FitBit Blaze.

blaze 1.JPG

How it started!

To start things off, FitBit has a great website that all the information you need, when you need it. To choose the right device for me, all I had to do was visit their device comparison page. It was a simple and rather enjoyable experience to sit down and weigh the options before zeroing in on the Blaze.

My reasons for choosing the Blaze

  1. Instead of being a fitness band that makes a meek attempt at being a watch, the Blaze is a rather sleek watch that makes a strong

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Progressive Web Apps, the future of web applications?

by Shyam G

 It’s a Native App… It’s a Website… It’s a Progressive Web App!

[Image courtesy: Blog]

Custom dictates that any emerging business kickstarts their online presence through a website, followed by an Android App and iOS app - often in that order. The reason is simple - maximum outreach happens over the Internet. In other words, what happens on the Internet, stays on the Internet. In the era of smartphones, the bone of contention has always been Web vs. Native. Google blurred this line.

“Why not both?”

A question developers at Google asked themselves, and the Progressive Web App was born. It looks like an app, it behaves like an app, it has all the functionalities of an app - but it runs over the internet (and therefore uses data) and takes up minimal storage space on your device.

To be honest, this is not an entirely new concept. Since 2011, browsers have had the

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Influx is a cornucopia of cool ideas – not only for its clientele but also when it comes to entertaining its employees. Last Friday was no exception. Everyone was working like usual, some a little stressed to finish the work on time and some waiting for inspiration to kick in, before the weekend. That’s when we were ushered to the sunlight area and we gladly embraced the break.

What caught our attention was a big colourful bowl, two cups, and plastic straws. We couldn’t make anything out of it until we saw thermocol balls in the bowl. As usual, our minds came up with weird ideas, but our HR’s voice stopped our train of thought…the props displayed were for a game.

Game 2.jpg

The Game

Each player has to suck the thermocol balls with the help of straw and shift it to the empty container without dropping them.

The Players

Client Servicing: Sripriya
Creative: Arun
App: Selva Ganesh

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How to apply for an Indian Passport

Passport Seva Kendra is not known for being citizen-friendly. For the benefit of our fellow Influxians(and whoever else reads this post), Bhuvana Ashok took up the arduous task of compiling the steps in applying for a passport in India.

New User:

Step 1 : Register on this link:


Please fill the above details to get registered.

Step 2 : You will get a link to your registered email id to activate your account

Step 3 : Once activated, login to the account. Select Applicant Home Tab -> Apply for Fresh Passport/Re-issue of Passport

Step 4: Go for Alternative 2 : To fill the application form online

Step 5 : Fill present address details (State and District)

Step 6 : Passport type -

Apply for : Fresh Passport.
Type of Application : Normal
Type of Passport Booklet : 36 pages

Step 7 : Applicant details: Fill in your details

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Prisma obsession goes the Thalaivar way!


Instagram is the hottest new thing in the digital world of photo sharing. NOT! Prisma, the latest baby of your phone’s hardware and software superpowers, is.

If Instagram made your photos look super-awesome, Prisma goes a step further and converts your photos into slick-looking works of digital art, based on filters inspired by original works of famous artists. With over 10 filters at launch, there’s no dearth of options!

Unlike most other platforms that come to life with no real revenue strategy, Prisma seems to have thought that through, right at launch! The Palmolive filter looks like a placement that would’ve helped pay for some of the coffee (or Vodka) around their Moscow HQ.

At Influx, we couldn’t think of a better way to give the platform a spin than by applying a Prisma touch to our thalaivar (Superstar) Rajinikanth.
Take a look!

Thillu Mullu (1981)

Moondru Mugam (1982)

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The Adobe Rendezvous

by Priyanka S

Most of Chennai’s creative geniuses were found in and around Le Royal Meridien, on the night of 26th July, a Tuesday. Why? Adobe - the creative platform that designers swear by, was conducting a seminar on the latest innovations with Creative Cloud and Acrobat DC.


The exciting event saw many Business Owners, IT Heads, Creative Team Leads and Web and Graphic Designers attend the seminar. Amongst the lot were a few Influxians, namely, Karthik, Arun, Arnold, Srinivas, Gopinath and Binesh.


Baljeet Singh, the Adobe expert for the evening, gave a detailed account of the latest innovations in the creative process with visual demonstrations on Adobe Photoshop and Adobe Illustrator.

Points of discussion-
1) Font Matching Tool Tutorial.
2) Pdf Text Editing Tool Tutorial
3) Wrap (new addition for shake reduction)
4) Content Aware Move Tool
5) New Crop Tool Updates
6) Zoom

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Asana vs Flow: Which Task Management tool is best for a digital agency?

by Shyam G

Digital agencies are notorious in IT circles. The line between work and fun is thin and hazy. Creativity is the mantra, chaos comes free. Influx thrives in chaos and revels in creativity. But order is a must, which brings us to the topic at hand.


In the red corner, we have Asana (backed by the inimitable Dustin Moskovitz) and in the blue corner, we have Flow by MetaLab.
Heavyweight vs. Flyweight? or David vs. Goliath?
That’s what we wanted to find out.

To put things in perspective - Asana is a $280 million corporation founded by Dustin Moskovitz(co-founder of Facebook) and Justin Rosenstein, its task management software left its beta stage in November 2011.
On the other hand, Flow is designed by MetaLab - one of the top interface design firms. However, this is their first(albeit commendable) attempt at a task management software.

Flow being the last one to the

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Happy hours

by Priyanka S

“Thank God It’s Friday” was the mantra of the day! The work week was coming to an end, and it had all of us excited. Two days of snooze fest was in order and nobody could take that away from us. We were working hard and fast, trying to get our tasks completed before the clock struck 18:30 hrs, so that we could get home, sit back, relax and of course, unwind.

But all that changed when we received this message:

Dear Influxians,
More booze, more bites and more buzz…

Let the clock strike six
and you can get your fix.

Let us wind up by eight,
so that you don’t have to jump the gate.

Drive carefully and get home safe,
we don’t want a nuisance case.

See you all soon, booze-heads!

There was a deafening cheer!

The Booze Carnival was back, or as we Influxians call it - BARNIVAL!



13:00 Hrs
14:00 Hrs
15:00 Hrs
16:00 Hrs
17:00 Hrs

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