Towards a Digital Experience
Daniel Anandaraj Garnipudi
Today, the buzzwords for most organisations revolves around the “Digital Experience”. These words, along with terms like Digital Transformation, Strategy, Media, SEO, SEM, etc., are all commonplace in small and large companies alike.
Every organisation needs a digital presence for sure, but you have to bear in mind that it is not a one-off spend or one-off exercise. It is a culture. What it takes is a cultural change, a dimensional shift in the way that we think, plan, act, and do.
I recently joined Influx Worldwide—an organisation always in flux - literally! Why? Because we change, we adapt, and we keep ourselves abreast of the latest technologies, so we can ensure that our clients, and their clients, get the best experience (digital and beyond) that we can offer. Nothing stagnates here.
However, I digress.
I mentioned a few sentences earlier about
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