6 content marketing drivers in 2017
With the rise of social media management tools like Hootsuite and Buffer, people hardly go to specific social platforms to view content. In a bid to save themselves from fizzling out the way Vine did, social networks are vying with each other to offer their users personalised experiences with unique features
Taking the hint, brands everywhere are gearing up too. So, where is content marketing headed and what trends are likely to figure in 2017?
Here’s our take:
Brands have to make themselves more discoverable with efficient content.
Social networks and mobile apps give more importance to user experience when consuming content. The new Instagram picture slideshow and Facebook carousel ads are convenient options for brands to promote multiple products in one ad, and for a prospect to check out several options before making a purchase. Rather than directing users to
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