Insight - the Official Infl...

Peek into the madness of a digital agency -
Chennai / Dubai / London

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Bitcoin and beyond: Blockchain — the new revolution in technology

| Mohan AC | - @MohanAC91

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If you follow tech news even occasionally, I am sure you would have come across the word Bitcoin in the last few weeks. In this post, I want to explain some basic elements of Bitcoin.

  • Do you know what Bitcoin is?
  • What base technology is used in it?
  • What are the hidden potentials of Blockchain?

 Origin

Satoshi Nakamoto was the inventor of the Bitcoin protocol, publishing a paper via the Cryptography Mailing List in November 2008.

Nakamoto (who I’m going to refer to as “he”), a shadowy figure, whose identity — or even gender — is unknown, then released the first version of the Bitcoin software client in 2009, and participated with others on the project via mailing lists, until he finally began to fade from the community toward the end of 2010.

He took care never to reveal anything personal about himself, and the last anyone heard from him was in the...

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Influencer Marketing 101

| Aum Janakiram | - @axemanaum

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“A trusted referral influences people more than the best broadcast message. A trusted referral is the holy grail of advertising.” – Mark Zuckerberg

It’s no secret that people influence people. From the dawn of time, word of mouth has always been the best way to inform or find out if a product is as good as it says it is. Most times, people will blindly listen to a trusted source even when people are saying the product is bad. Such is the power of an Influencer. In this blog, I’ll briefly explain the concept of Influencer Marketing, how it began, its impact and the pros and cons.

Some of you may already know about the facts that follow, but rest assured that I will be covering more advanced topics in the future. For the sake of the newbies, here are the basics first.

 Definition

Influencer Marketing is a form of marketing which focuses on influential...

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Influx Insider III — Decision-making

| Harish Anand Thilakan | — @TheSharck

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It’s the last day of 2017 and while I sit back in the super-relaxed environs of my buddy Rahul’s apartment in Goa, I’m reflecting on what a great year 2017 has been for me - personally and for Influx. As I look forward to 2018 with renewed vigour, the one thing that definitely is top-of-mind for me is for Influx to be a more decentralized organization in the upcoming year.

This year saw three major new forces join us to augment our leadership team. While Amit worked alongside me to seriously take control over our international business development efforts and Naga furthered our tech strength, Dodo, Aditya and Aum came on board to lend weight to operations, performance marketing and social media marketing respectively. However, in order for Influx to really evolve and operate as a well-oiled machine that keeps Building Great — without people...

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Android Things — the new swiss-knife to build hardware

| Hardik Goswami | - @geniushkg

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Yes, you got that; it’s correct.

A hardware product is hard to build for various factors involved with it. And even harder for a startup to build one when resources are scarce and success purely depends on time-to-market with the product that people will want.

Obstacles :

  • Cost - According to Subhedar of Bang Designs, any hardware startup needs a minimum investment of USD 1 million to 1.5 million to build a prototype, while its software counterpart can have a prototype ready with a few thousand bucks.

  • Risk - Software is built on top of multiple re-usable components, so it is possible to reuse code in case of pivoting, which is not possible for hardware products. Anything that comes out of the foundry is permanent and can only be sold differently by changing the packaging. Everything else remains the same, unless there’s lots more money to burn.

  • ...

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Writing for the digital media: 7 tips to generate engaging copy

| Deepa Sai | — @quillink0

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Is the web content dumpyard giving you a slow death?

As a digital solutions agency, we are approached by organisations — big and small — for magical makeovers. All day long, our content writers hustle to make every brand’s inner mojo shine.

With such volume of work, wouldn’t it be nice to have some quick-fix tactics that will save your time, nails and hair?

All you worried writers out there, sharpen your nibs. You can have your readers hoo-ha about a ho-hum topic!

Have a stake-out

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I cannot insist enough, the value of doing your basic research first. If you know the nitty-gritties, heck, you can do stand-up comedy about the brand instead of throwing technical gobbledegook at your readers. So internalise this rule: Know your sh*t.

Next, stalk your competition. Find out how your brand’s competitors are positioning themselves online and offline. You...

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10 tips for smart body language at work

| Vaidehi Mehta | - @mehta_vaidehi

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Many moons ago, I picked up a book titled Manwatching from a street vendor in Kolkata (then Calcutta). That was the first time I had read about body language, and have since been completely fascinated with what people around me are saying without using words at all. I realised that, with just a few adjustments, I could correct my own non-verbal communication to be positive, both at work and in a social context.

How good you are at your job depends not only on how skilled you are in a particular function but also on the nonverbal messages you send out with your voice, posture, gestures, and manners. To win someone over to your side of the argument, you have to be seen as confident, enthusiastic, transparent and non-threatening.

 It’s all in the Kinesics

More often than not, you are probably unaware of what you are conveying to others or what...

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[Infographic] Importance of Social Media Optimisation

Avanthika Sivakumar - @avsiii

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Social Media Optimisation (SMO) has become an important part of overall digital marketing. Interactions via social media are more crucial than ever — and unless you communicate and associate with your audience, you are bound to lose a valuable advantage.

Why is Social Media Optimisation so vital?

When combined with traditional SEO, it can take your online marketing efforts to the next level, allowing you to achieve a ‘master strategy’ that reaps solid results.

Below is an infographic explaining social media optimisation, its benefits, and some important rules to follow and techniques to make the most of it.

Social Media Optimisation Infographic

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To summarise

To grow your online presence effectively, you need to plan and strategise your social media posts accordingly. Create good content, make it easy to share, post at the right times and on the...

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Virtual Reality Today — and where it is headed

| Karthik Arumugam |

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I remember sometime in 2014, when I saw Lewis’ video, Unbox Therapy on YouTube, reviewing Google’s cardboard VR experience, I thought this was going to be an interesting phase in digital technology.

Now, I am thinking about Virtual Reality as we know it today and what its future might look like.

 A re-cap

There was practically no real advance in the field until 2011. Oculus Rift, developed by an American youngster named Palmer Luckey, was launched in 2012 and offered another VR involvement with a motion-tracked headset guaranteed to deliver deeper immersion.

Oculus VR was acquired by Facebook in March 2014 for USD 3 billion. They have been attempting to turn a profit from Oculus Rift, but the fact is that Oculus was developed for VR in gaming. Given the high cost of VR and related equipment, and other market factors as well, the technology hasn’t quite...

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Unlimited Movie Pass: Why every cinema must offer one

| Amit Mehta | - @AmitKO84

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I recently went to watch Thor-Ragnarok on the first day of its release at a cinema theatre. Being a Superhero movie fan, I expected to see a packed house, with a comic-con atmosphere and the Avengers jumping in. Okay… that’s a bit of an exaggeration, but you get the idea, right?

However, to my lack of surprise, the cinema was only 20% full. The movie is awesome and bringing in a whole lot of money, but the 80%-empty number isn’t very appealing.

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 Competition

Today, we’ve the couch-potato syndrome with Netflix, Amazon Prime, YouTube and a million television channels scraping our attention. It’s difficult enough to get people to hit cinema halls, and the thought of spending $50-$70 per movie (including the astonishing F&B prices) is a complete turn-off. Hence, moviegoers typically wait for one good movie they want to watch, or just wait for the movies to...

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S#it hit the fan? 6 steps to handle your online reputation like a boss

Aum Janakiram

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Warren Buffett once said, “It takes 20 years to build a reputation, but only 5 minutes to destroy it. If you think about that, you’ll do things differently.”

Getting your brand noticed in a cluttered market is a challenging endeavour, and once you get into the limelight, everyone is watching. Some are even hoping you will falter. As a brand gets bigger, the risk of something going wrong becomes higher. And when (not if) unflattering news hits social media, all hell can break loose. Your brand can face a huge setback not only in terms of reputation, but in the bottom line as well.

This is especially true with companies that have been doing a great job so far and then release substandard products, or when associates makes bad judgment calls.

The mistake could range from a minor one — for instance, a spelling mistake — to a major one like an insensitive comment or...

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