Insight - the Official Infl...

by Influx Worldwide

Peek into the madness of a digital agency -
Chennai / Dubai / London

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Custom Kiosks by Influx

Nagarajan Manimaran

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At Influx, we have been successfully custom-building kiosks for cinemas for some years now. I hope this post helps you all get a better understanding about interactive kiosks in general and how they figure in the Influx journey.

 The nuts and bolts

A kiosk is a computer terminal featuring specialised hardware and software that provides access to information and applications for communication, commerce, entertainment, or education. The first self-help kiosk was introduced by Murray Lappe — then a University of Illinois pre-med-student — in 1977. Named Pluto Hotline, it was designed to allow students find movies, maps, directories, bus-schedules, extracurricular activities and courses.

Today’s kiosk is an advanced, interactive version of the classic vending machines, with complex internals and high-tech software programs and configurations. They lend themselves to

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Influx Insider I — Want a bus ticket to success?

Harish Anand Thilakan

This is the first of Harish’s 4-part series on the dynamics that propel Influx.

If you are someone who works at Influx, you’ve probably wondered what inspired the recruiting of the person sitting next to you. If you’re an outsider following Influx associates on LinkedIn, you might be taken with the difference in the profiles of people who claim to belong at Influx. So I decided to open up about what guides me, and the decision-makers working alongside me, when it comes to on-boarding.

1. The ‘Bus Theory’

Inspired by one of the earliest lessons in Jim Collins’ book, Good to Great, I am a huge believer of the Bus Theory. The theory states that it is extremely critical for organisations to get the right people on the bus. It doesn’t matter if there’s a pre-defined role or “opening” for a particular person or position. If you encounter someone who you believe checks

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Augmented Reality: Improved Perception With Camera Lenses

Hardik Goswami

Improved preception with AR

 Augmented Reality

A technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view.

In layman’s term, just imagine you can also see the real world with extra sensors. Your eyes plus thermal imaging capabilities, or visualising the furniture set-up in an empty space, can be used in almost all fields where it is difficult to physically place items to check how they look. As a result, perception becomes less labourious.

 What can AR do?

It is customised for you and changes the way

  • you shop furniture
  • renovate your house
  • select paint colour and combinations for walls
  • or even see your food before it is prepared, like pizza on an empty dish

 Let’s see it in action

  • Furniture:
  • Food:

 ARKit:

This is Apple’s latest SDK introduced a month ago; it helps the developer add

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4 Myths About Being An Employer vs. Employee

Akash Narang

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Should you start your own business? Should you find a job and work for someone else?

Well, this is a classic match - similar to Muhammad Ali vs Joe Frazier. You will never know who is better until one of them wins the title for that season. Similar is my story — still unable to decide who wins. Job? Or business? Both have their boons and banes. So I decided to pen my thoughts and share them with you.

Let’s get going by busting the myths about having your own business versus working for someone else. Which is better?

Myth #1: You have no time constraints in your own business.

Ah, false. When I started working with my dad-slash-boss, the first thing that changed in my life was my time to wake up. All excited the night before Day 1 at business with Dad, lying there on my bed, imagining being a successful businessman by 35 and retiring by 40, and letting my money work

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CMS Vs Hand Coding: Which is the right choice to build a website?

Nagendra Boopathy

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 When it comes to building a website, there are certain questions that pop up in the mind:

Which platform to choose? Which will satisfy the client’s needs completely? Are there any loopholes in using a certain tool? Should the traditional hand coding be used or should we opt for a Content Management System?

I hope, by the end of this blog, your confusions on this subject will be cleared.

 Let us begin with hand coding.

Manual coding, or hand coding as it is also known, involves functional code or layout directions in the basic language in which they are compiled. It helps you to reach full potential with the realisation of a web page that is made to fit the client’s needs. It comes with its own advantages.

Enhanced knowledge: The basic requirement is knowledge of HTML, CSS, JavaScript, etc. This knowledge helps you create the exact website of your choice. Hand

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Influx at Big Cine Expo

Dinesh A.C.

Anyone working in the world of cinema knows Big Cine Expo is one of the industry’s most important events in India. For Influx, being a preferred digital partner for more than 18+ cinema chains, this was also a chance to catch up with old friends we had worked with.

The cinema industry is in a constant state of flux with new trends in design and creativity. The technology used to provide entertainment is forever evolving, whether that be projection, sound, or customer experience. However, the way exhibitors use this innovative technology can, at times, be behind the pace. On a global scale, cinemas are competing for the same outcome – selling more tickets and increasing the level of occupancy in their theatres. Retaining and attracting regular customers and appealing to an increasingly diverse audience are ever-present challenges that rank at the top of exhibitors’ wish

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Winter is here!

Shyam

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Game of Thrones (or GoT as it is fondly referred to) has been incredibly successful in captivating audiences the world over. The reason for this is the solid storyline, strong characters, stunning visual effects, and the ability to keep viewers guessing.

The fanfare and GoT’s massive fan-following are well-deserved, but the team behind GoT (360i) has not rested on its laurels. Much effort has gone into marketing GoT on the digital platform. The numbers speak for themselves.

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                                                                          (Image Source: https://insights.newscred.com/5-things-to-pillage-from-game-of-thrones-content-marketing-strategy/)

 What are they up to in the digital space?

#RoastJoffrey
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Who likes King Joffrey anyway? The sociopathic King Joffrey was brilliantly portrayed by actor, Jack Gleeson, complete with a cowardly and venomous

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The Keyword Fixation to Dominate on Google

Deepa Sai

 It is 2017, and the great obsession continues.

The habit of stuffing websites with keywords under the excuse of “Search Engine Optimisation” (SEO) has not ceased. While keywords are still relevant, they are not as glorified as they once were.

Back in the 2000s, Google directed SEO practices by placing much importance on keywords. Brands earned big bucks by having their websites rank on the first — or at the very least, on the second — of Google’s search engine result pages (SERPs). All they had to do was to become “content mills” and “link farms” by shoehorning keywords into their website content.

They soon ran out of luck.

 Updates that bucked the trend

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                                                                                 (Image Source: https://tbsmo.com/wp-content/uploads/2015/04/keywords2015.png)

To get rid of the content mill syndrome, Google started

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Artificial Intelligence: where is it taking us?

Prasanna Venkatesh

What is Artificial Intelligence? What can it do? What can it not? Will it take over our jobs and make humans redundant? If you’re like me, you used to think artificial intelligence was a silly sci-fi concept, but have lately been hearing about robots taking over our jobs. And you don’t quite get it.

 Really? Robots are taking over our jobs?

No, they aren’t. At least, not yet.

AI is a scientific discipline rooted in computer science, mathematics, psychology, and neuroscience. The aim is to create machines that mimic human cognitive functions like learning and problem-solving.

However, like so many other new technologies, AI has generated a lot of unrealistic expectations. For example, simply calling a dating site “AI-powered” doesn’t make it any more effective, unless you write an algorithm to recommend highly relevant matches at scale. Algorithms are not

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Balaji at Barcelona

Balaji

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                                               (Source - Google Images)

 Hola!

CineEurope happened in Barcelona in June this year. This is a trade convention that promotes the social, cultural, and economic value of cinema in Europe and internationally. (If you are wondering what a person like me had to do in a place like that, you should check out who I work for.)

Visiting Barcelona as a tourist had always been on my bucket list. But this time it was business; I represented Influx at CineEurope. In all those hours spent on my passion—which is learning foreign languages—I never thought it would buy me a ticket to Barcelona.

I would have been surprised only if I had cleared my visa interview in the first attempt. I still don’t understand the joy people at the visa office get in speaking those hope-shattering words—“documents missing”, despite everything mentioned in their

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