Insight - the Official Infl...

by Influx Worldwide

Peek into the madness of a digital agency -
Chennai / Dubai / London

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Android Things — the new swiss-knife to build hardware

| Hardik Goswami | - @geniushkg


Yes, you got that; it’s correct.

A hardware product is hard to build for various factors involved with it. And even harder for a startup to build one when resources are scarce and success purely depends on time-to-market with the product that people will want.

Obstacles :

  • Cost - According to Subhedar of Bang Designs, any hardware startup needs a minimum investment of USD 1 million to 1.5 million to build a prototype, while its software counterpart can have a prototype ready with a few thousand bucks.

  • Risk - Software is built on top of multiple re-usable components, so it is possible to reuse code in case of pivoting, which is not possible for hardware products. Anything that comes out of the foundry is permanent and can only be sold differently by changing the packaging. Everything else remains the same, unless there’s lots more money to burn.

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Writing for the digital media: 7 tips to generate engaging copy

| Deepa Sai | — @quillink0


Is the web content dumpyard giving you a slow death?

As a digital solutions agency, we are approached by organisations — big and small — for magical makeovers. All day long, our content writers hustle to make every brand’s inner mojo shine.

With such volume of work, wouldn’t it be nice to have some quick-fix tactics that will save your time, nails and hair?

All you worried writers out there, sharpen your nibs. You can have your readers hoo-ha about a ho-hum topic!

Have a stake-out


I cannot insist enough, the value of doing your basic research first. If you know the nitty-gritties, heck, you can do stand-up comedy about the brand instead of throwing technical gobbledegook at your readers. So internalise this rule: Know your sh*t.

Next, stalk your competition. Find out how your brand’s competitors are positioning themselves online and offline. You

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10 tips for smart body language at work

| Vaidehi Mehta | - @mehta_vaidehi


Many moons ago, I picked up a book titled Manwatching from a street vendor in Kolkata (then Calcutta). That was the first time I had read about body language, and have since been completely fascinated with what people around me are saying without using words at all. I realised that, with just a few adjustments, I could correct my own non-verbal communication to be positive, both at work and in a social context.

How good you are at your job depends not only on how skilled you are in a particular function but also on the nonverbal messages you send out with your voice, posture, gestures, and manners. To win someone over to your side of the argument, you have to be seen as confident, enthusiastic, transparent and non-threatening.

 It’s all in the Kinesics

More often than not, you are probably unaware of what you are conveying to others or what

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[Infographic] Importance of Social Media Optimisation

Avanthika Sivakumar - @avsiii

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Social Media Optimisation (SMO) has become an important part of overall digital marketing. Interactions via social media are more crucial than ever — and unless you communicate and associate with your audience, you are bound to lose a valuable advantage.

Why is Social Media Optimisation so vital?

When combined with traditional SEO, it can take your online marketing efforts to the next level, allowing you to achieve a ‘master strategy’ that reaps solid results.

Below is an infographic explaining social media optimisation, its benefits, and some important rules to follow and techniques to make the most of it.

Social Media Optimisation Infographic

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To summarise

To grow your online presence effectively, you need to plan and strategise your social media posts accordingly. Create good content, make it easy to share, post at the right times and on the

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Virtual Reality Today — and where it is headed

| Karthik Arumugam |

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I remember sometime in 2014, when I saw Lewis’ video, Unbox Therapy on YouTube, reviewing Google’s cardboard VR experience, I thought this was going to be an interesting phase in digital technology.

Now, I am thinking about Virtual Reality as we know it today and what its future might look like.

 A re-cap

There was practically no real advance in the field until 2011. Oculus Rift, developed by an American youngster named Palmer Luckey, was launched in 2012 and offered another VR involvement with a motion-tracked headset guaranteed to deliver deeper immersion.

Oculus VR was acquired by Facebook in March 2014 for USD 3 billion. They have been attempting to turn a profit from Oculus Rift, but the fact is that Oculus was developed for VR in gaming. Given the high cost of VR and related equipment, and other market factors as well, the technology hasn’t quite

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Unlimited Movie Pass: Why every cinema must offer one

| Amit Mehta | - @AmitKO84

I recently went to watch Thor-Ragnarok on the first day of its release at a cinema theatre. Being a Superhero movie fan, I expected to see a packed house, with a comic-con atmosphere and the Avengers jumping in. Okay… that’s a bit of an exaggeration, but you get the idea, right?

However, to my lack of surprise, the cinema was only 20% full. The movie is awesome and bringing in a whole lot of money, but the 80%-empty number isn’t very appealing.



Today, we’ve the couch-potato syndrome with Netflix, Amazon Prime, YouTube and a million television channels scraping our attention. It’s difficult enough to get people to hit cinema halls, and the thought of spending $50-$70 per movie (including the astonishing F&B prices) is a complete turn-off. Hence, moviegoers typically wait for one good movie they want to watch, or just wait for the movies to

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S#it hit the fan? 6 steps to handle your online reputation like a boss

Aum Janakiram

Warren Buffett once said, “It takes 20 years to build a reputation, but only 5 minutes to destroy it. If you think about that, you’ll do things differently.”

Getting your brand noticed in a cluttered market is a challenging endeavour, and once you get into the limelight, everyone is watching. Some are even hoping you will falter. As a brand gets bigger, the risk of something going wrong becomes higher. And when (not if) unflattering news hits social media, all hell can break loose. Your brand can face a huge setback not only in terms of reputation, but in the bottom line as well.

This is especially true with companies that have been doing a great job so far and then release substandard products, or when associates makes bad judgment calls.

The mistake could range from a minor one — for instance, a spelling mistake — to a major one like an insensitive comment or

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The Chennai Rains Mania on Social Media — Fact or Fiction?

Daniel Anandaraj Garnipudi - @dodosamuel


In the aftermath of the rains that lashed the city and its environs, I have been thinking how easily rumours of cyclones, floods and other dire consequences spread. In the past week and more, I received numerous calls and texts from office colleagues regarding the status of the rains and began pondering on the best way for people to know what the real situation possible flooding and water-logging is.

What really does not help is the fact that social media — whilst having many positives as evidenced by the way the city of Chennai rallied together during the “great floods” in December 2015 — also has significant negatives.

I don’t know what it is with rumour mongers. What do they actually seek to gain from spreading false rumours? I agree; many a time social media is a great platform for sharing true information and connecting with people

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Influx Insider II - Who is an Influx client?

Harish Anand Thilakan

The number of business inquiries received through the Influx website in 2016.

The number of clients we engaged with. (We responded to everyone!)

At Influx, we set a very high threshold for who we work with. Call us fussy, call us high-handed, but it’s in setting the bar high that we’ve managed to stay small yet make a good impact. We even had a client refer to us as “the Louis Vuittons of the web design world!” We’ll take that.

When we started off back in 2005, the trend — and easiest ticket to success — was to set up a team of developers and become an outsourcing shop or, as the more gifted would term it, an offshore unit. Most projects flowed in from the US, Europe and the Middle East and the money was good.

However, that never appealed to me. I was convinced that there was enough of a market in India to cater to first and a certain pride in working

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Who moved our cheese - Google or Apple?

Vaidehi Mehta
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A hamburger has stirred the Twitter nest. And how!

Thank you, Thomas Baekdal, for keeping Tweeple agog and engaged through the weekend. Baekdal, a media analyst, pointed out the difference, but how come no one else realised this cheesy fact till then?

Since his tweet on the night of October 28th 2017, there has been a staggering amount of engagement.
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Oh, burger…

Everyone and his cousin had an opinion. The cheese goes on top. No it should be at the bottom.

“Google is right. Apple is wrong.”

“Apple is right, Google is wrong.”

“OMG… Microsoft got it right. But Samsung puts the cheese on top of lettuce???”

“I think Whatsapp got it right….”

“Cheese between lettuce and tomato? No, no, no…”

“They’re both wrong. Google’s cheese is wrong. Apple’s lettuce is wrong…”

One thing led to another…

And, somehow, the discussion meandered away from cheese to lettuce and

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