6 Progressive Women-centric Campaigns That Touch A Chord
Avanthika Sivakumar - @avsiii
As a millennial, I witnessed the advent of ‘Social Media’ during my pre-teen years. It started small, first a Facebook account, then Instagram, and soon rose in importance in all our lives.
It made sense for brands to naturally shift their marketing efforts to platforms with growing consumer bases. Not only was it faster, less expensive and more targeted, it seemed like the best possible way to connect with the audience. After all, a majority of teenagers start and end their day by checking social media! (And many more times in between.)
With this power also comes a great responsibility for brands to send the right messages to the audience. The best advice would be not to blindly grab people’s attention for sales, but to create a genuine connect which would lead to a lasting relationship with the consumer.
In today’s world, with all the clutter on...
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