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Create a winning social media marketing plan for your business

| Deepa Sai | - @deepasai_pr

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Businesses are now thriving on social media at such levels that Mark Zuckerberg had to update the Newsfeed algorithm to restrict the display of branded and public content on Facebook. Brands now have to hustle harder to gain customers’ attention, especially before they are further bombed with algorithms on other social media channels.

An alarming number of brands are active on social media with ill-formed strategies and getting their reputations butchered. This article is to give such brands a harsh reality-check.

 As a brand you just cannot afford to:

  • Have an social account with zero posts on them
  • Post on social media actively for a while and then “ghost” on your audiences
  • Survive solely on piggybacks (retweets, reposts, etc.)
  • Borrow tacky photographs and videos of low-res and claim them as your own

Otherwise, your brand will get sucked into the...

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Budget Summary — A Quick Overview of the Important Tax Provisions in the Finance Bill 2018

| CA Abhishek Murali, M.Com, FCA, ACMA, CGMA, CIMA(Lon.), CISA, DISA |

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Abhishek Murali gives us a snapshot based on Finance Minister, Arun Jaitley’s, Budget 2018.

The Finance Minister, Arun Jaitley, has presented the Budget for 2018, and people have been keeping a watchful eye on what it has in store for different segments of the economy — individual as well as corporate taxpayers.

 Here is a summary. A detailed write-up from Mr Murali will follow.

 DIRECT TAXES

 The Statistics

  • There has been significant growth in direct tax collections – 12.6% DT and 18.7% till Jan 2018

  • Average Tax Buoyancy till 2016 — 1.1%. Risen to between 1.95% and 2.11% in last 2 years due to anti-evasion measures

  • There has been an Increase in the number of tax returns filed with new tax payers numbering 85.51 lakh

  • Under the Presumptive Income Scheme, 41% more returns have been filed; 5.68 lakh returns...

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Facebook’s News Feed Changes: Brands, are you paying attention?

| Amit Mehta | - @AmitKO84

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Q) Why did we join Facebook?

A) So that we could connect with our family and friends. Get to know which friend’s been on a vacation to Bora Bora, or which cousin’s had a baby (Comment immediately- Awwww! Beautiful :) )

And that’s all we wanted to see. People we know/people we’re forced to add as friends (let’s be polite) and what they’re up to.

Correct?

Slowly, along the way, content from companies/brands crept in. Contests, news articles, promoted content and a whole pile of video junk. All of which took the soul of Facebook away from us.

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We steadily saw less of personal connected posts/ images and more of ‘news’ (fake alert!). The company had moved away from being a social networking platform to a news organisation. So much that there’s a massive conspiracy theory about how Russia used Facebook to propagate fake news and rig the US elections (and...

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Is that content created, curated or copied?

| Vaidehi Mehta | - @mehta_vaidehi

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Many, many, moons ago, before the Worldwide Web became par for the course in India, a young girl in the fifth grade won the second prize in a poetry-writing competition conducted by a leading newspaper. Friends and family, and her school, were thrilled to bits. She was feted and everyone believed she had great potential. Two weeks later, the newspaper wrote rescinding the prize, saying the poem had been plagiarised. They sent the original text too. The girl and the people who feted her were left with egg on the face.

Clearly a case of copying.

More recently, I was witness to a situation where a stink was raised in an organisation about what was perceived as plagiarised content in an article that was written on the company blog. It was about a Reserve Bank regulation that would impact several sectors of the Indian economy. In truth, the topic was...

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Bitcoin and beyond: Blockchain — the new revolution in technology

| Mohan AC | - @MohanAC91

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If you follow tech news even occasionally, I am sure you would have come across the word Bitcoin in the last few weeks. In this post, I want to explain some basic elements of Bitcoin.

  • Do you know what Bitcoin is?
  • What base technology is used in it?
  • What are the hidden potentials of Blockchain?

 Origin

Satoshi Nakamoto was the inventor of the Bitcoin protocol, publishing a paper via the Cryptography Mailing List in November 2008.

Nakamoto (who I’m going to refer to as “he”), a shadowy figure, whose identity — or even gender — is unknown, then released the first version of the Bitcoin software client in 2009, and participated with others on the project via mailing lists, until he finally began to fade from the community toward the end of 2010.

He took care never to reveal anything personal about himself, and the last anyone heard from him was in the...

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Influencer Marketing 101

| Aum Janakiram | - @axemanaum

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“A trusted referral influences people more than the best broadcast message. A trusted referral is the holy grail of advertising.” – Mark Zuckerberg

It’s no secret that people influence people. From the dawn of time, word of mouth has always been the best way to inform or find out if a product is as good as it says it is. Most times, people will blindly listen to a trusted source even when people are saying the product is bad. Such is the power of an Influencer. In this blog, I’ll briefly explain the concept of Influencer Marketing, how it began, its impact and the pros and cons.

Some of you may already know about the facts that follow, but rest assured that I will be covering more advanced topics in the future. For the sake of the newbies, here are the basics first.

 Definition

Influencer Marketing is a form of marketing which focuses on influential...

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Influx Insider III — Decision-making

| Harish Anand Thilakan | — @TheSharck

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It’s the last day of 2017 and while I sit back in the super-relaxed environs of my buddy Rahul’s apartment in Goa, I’m reflecting on what a great year 2017 has been for me - personally and for Influx. As I look forward to 2018 with renewed vigour, the one thing that definitely is top-of-mind for me is for Influx to be a more decentralized organization in the upcoming year.

This year saw three major new forces join us to augment our leadership team. While Amit worked alongside me to seriously take control over our international business development efforts and Naga furthered our tech strength, Dodo, Aditya and Aum came on board to lend weight to operations, performance marketing and social media marketing respectively. However, in order for Influx to really evolve and operate as a well-oiled machine that keeps Building Great — without people...

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Android Things — the new swiss-knife to build hardware

| Hardik Goswami | - @geniushkg

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Yes, you got that; it’s correct.

A hardware product is hard to build for various factors involved with it. And even harder for a startup to build one when resources are scarce and success purely depends on time-to-market with the product that people will want.

Obstacles :

  • Cost - According to Subhedar of Bang Designs, any hardware startup needs a minimum investment of USD 1 million to 1.5 million to build a prototype, while its software counterpart can have a prototype ready with a few thousand bucks.

  • Risk - Software is built on top of multiple re-usable components, so it is possible to reuse code in case of pivoting, which is not possible for hardware products. Anything that comes out of the foundry is permanent and can only be sold differently by changing the packaging. Everything else remains the same, unless there’s lots more money to burn.

  • ...

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Writing for the digital media: 7 tips to generate engaging copy

| Deepa Sai | — @quillink0

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Is the web content dumpyard giving you a slow death?

As a digital solutions agency, we are approached by organisations — big and small — for magical makeovers. All day long, our content writers hustle to make every brand’s inner mojo shine.

With such volume of work, wouldn’t it be nice to have some quick-fix tactics that will save your time, nails and hair?

All you worried writers out there, sharpen your nibs. You can have your readers hoo-ha about a ho-hum topic!

Have a stake-out

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I cannot insist enough, the value of doing your basic research first. If you know the nitty-gritties, heck, you can do stand-up comedy about the brand instead of throwing technical gobbledegook at your readers. So internalise this rule: Know your sh*t.

Next, stalk your competition. Find out how your brand’s competitors are positioning themselves online and offline. You...

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10 tips for smart body language at work

| Vaidehi Mehta | - @mehta_vaidehi

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Many moons ago, I picked up a book titled Manwatching from a street vendor in Kolkata (then Calcutta). That was the first time I had read about body language, and have since been completely fascinated with what people around me are saying without using words at all. I realised that, with just a few adjustments, I could correct my own non-verbal communication to be positive, both at work and in a social context.

How good you are at your job depends not only on how skilled you are in a particular function but also on the nonverbal messages you send out with your voice, posture, gestures, and manners. To win someone over to your side of the argument, you have to be seen as confident, enthusiastic, transparent and non-threatening.

 It’s all in the Kinesics

More often than not, you are probably unaware of what you are conveying to others or what...

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