Insight - the Official Infl...

Peek into the madness of a digital agency -
Chennai / Dubai / London

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Virtual Reality Today — and where it is headed

| Karthik Arumugam |

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I remember sometime in 2014, when I saw Lewis’ video, Unbox Therapy on YouTube, reviewing Google’s cardboard VR experience, I thought this was going to be an interesting phase in digital technology.

Now, I am thinking about Virtual Reality as we know it today and what its future might look like.

 A re-cap

There was practically no real advance in the field until 2011. Oculus Rift, developed by an American youngster named Palmer Luckey, was launched in 2012 and offered another VR involvement with a motion-tracked headset guaranteed to deliver deeper immersion.

Oculus VR was acquired by Facebook in March 2014 for USD 3 billion. They have been attempting to turn a profit from Oculus Rift, but the fact is that Oculus was developed for VR in gaming. Given the high cost of VR and related equipment, and other market factors as well, the technology hasn’t quite...

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Unlimited Movie Pass: Why every cinema must offer one

| Amit Mehta | - @AmitKO84

I recently went to watch Thor-Ragnarok on the first day of its release at a cinema theatre. Being a Superhero movie fan, I expected to see a packed house, with a comic-con atmosphere and the Avengers jumping in. Okay… that’s a bit of an exaggeration, but you get the idea, right?

However, to my lack of surprise, the cinema was only 20% full. The movie is awesome and bringing in a whole lot of money, but the 80%-empty number isn’t very appealing.



Today, we’ve the couch-potato syndrome with Netflix, Amazon Prime, YouTube and a million television channels scraping our attention. It’s difficult enough to get people to hit cinema halls, and the thought of spending $50-$70 per movie (including the astonishing F&B prices) is a complete turn-off. Hence, moviegoers typically wait for one good movie they want to watch, or just wait for the movies to...

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S#it hit the fan? 6 steps to handle your online reputation like a boss

Aum Janakiram

Warren Buffett once said, “It takes 20 years to build a reputation, but only 5 minutes to destroy it. If you think about that, you’ll do things differently.”

Getting your brand noticed in a cluttered market is a challenging endeavour, and once you get into the limelight, everyone is watching. Some are even hoping you will falter. As a brand gets bigger, the risk of something going wrong becomes higher. And when (not if) unflattering news hits social media, all hell can break loose. Your brand can face a huge setback not only in terms of reputation, but in the bottom line as well.

This is especially true with companies that have been doing a great job so far and then release substandard products, or when associates makes bad judgment calls.

The mistake could range from a minor one — for instance, a spelling mistake — to a major one like an insensitive comment or...

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The Chennai Rains Mania on Social Media — Fact or Fiction?

Daniel Anandaraj Garnipudi - @dodosamuel


In the aftermath of the rains that lashed the city and its environs, I have been thinking how easily rumours of cyclones, floods and other dire consequences spread. In the past week and more, I received numerous calls and texts from office colleagues regarding the status of the rains and began pondering on the best way for people to know what the real situation possible flooding and water-logging is.

What really does not help is the fact that social media — whilst having many positives as evidenced by the way the city of Chennai rallied together during the “great floods” in December 2015 — also has significant negatives.

I don’t know what it is with rumour mongers. What do they actually seek to gain from spreading false rumours? I agree; many a time social media is a great platform for sharing true information and connecting with people...

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Influx Insider II - Who is an Influx client?

Harish Anand Thilakan

The number of business inquiries received through the Influx website in 2016.

The number of clients we engaged with. (We responded to everyone!)

At Influx, we set a very high threshold for who we work with. Call us fussy, call us high-handed, but it’s in setting the bar high that we’ve managed to stay small yet make a good impact. We even had a client refer to us as “the Louis Vuittons of the web design world!” We’ll take that.

When we started off back in 2005, the trend — and easiest ticket to success — was to set up a team of developers and become an outsourcing shop or, as the more gifted would term it, an offshore unit. Most projects flowed in from the US, Europe and the Middle East and the money was good.

However, that never appealed to me. I was convinced that there was enough of a market in India to cater to first and a certain pride in working...

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Who moved our cheese - Google or Apple?

Vaidehi Mehta
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A hamburger has stirred the Twitter nest. And how!

Thank you, Thomas Baekdal, for keeping Tweeple agog and engaged through the weekend. Baekdal, a media analyst, pointed out the difference, but how come no one else realised this cheesy fact till then?

Since his tweet on the night of October 28th 2017, there has been a staggering amount of engagement.
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Oh, burger…

Everyone and his cousin had an opinion. The cheese goes on top. No it should be at the bottom.

“Google is right. Apple is wrong.”

“Apple is right, Google is wrong.”

“OMG… Microsoft got it right. But Samsung puts the cheese on top of lettuce???”

“I think Whatsapp got it right….”

“Cheese between lettuce and tomato? No, no, no…”

“They’re both wrong. Google’s cheese is wrong. Apple’s lettuce is wrong…”

One thing led to another…

And, somehow, the discussion meandered away from cheese to lettuce and...

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Invent 2017 — an intra-company hackathon

Sruthi Chandrasekar


On 13 October 2017, we kicked off our first ever three-day hackathon — Invent.

This non-stop, 48-hour Hackathon began with thirty one of our associates pitching their ideas to a panel of entrepreneurs. The panel chose four of the best ideas. Before the weekend was done, each team had to present a working prototype of the idea that was developed right here. The winning team would be provided with all the marketing support and mentoring that would be required to take the idea to the market.

Once the ideas were shortlisted, the associates got to choose which of them they would like to build on and form teams of three to eight people.

Why the Invent hackathon?

At Influx, we consider it vital to encourage cross-functional interaction and get everyone together to bond as a team. I am not even going to get into why we decided on calling our hackathon Invent because...

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Decoding Performance Marketing

 Krishna Kidao

Having spent a considerable period of my career in mobile marketing and performance marketing, I wanted to pen my thoughts on their essential elements for a layman to understand what it is and why there is a buzz around it.

What is Performance Marketing?

Differing from the traditional way of advertising, where spends are made upfront and do not rely upon the ad’s success, performance marketing is a boon because the brand pays only for every successful conversion that is tracked. Brands have tilted towards performance marketing which has disrupted the traditional value-proposition of advertising and now allows for real-time monitoring of ROI by tracking every single dollar spent.

The Parties Involved

Advertiser: Quite self explanatory, this is the brand/client who will spend money on a campaign and want conversions in order to increase and measure ROI.


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Vaidehi Mehta

This is a spur of the moment post in reaction to the viral hashtag #metoo. Influx pledges its solidarity with #metoo, and its support to anyone subjected to sexual harassment, be it physical or verbal.

“Me too… If all the women who have been sexually harassed or assaulted wrote ‘Me too’ as a status, we might give people a sense of the magnitude of the problem. Please copy/paste.”

The allegations of sexual harassment against 65-year old Hollywood film producer, Harvey Weinstein, have spawned the #MeToo hashtag that is going viral with thousands of women across the globe taking to Facebook and Twitter and copy-pasting the call-out above.

Too, many thousands of women have been responding and recounting personal experiences of harassment. The call for solidarity has undoubtedly resonated with women — and many, many right thinking men — who have shed their qualms about...

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Instagram Advertising - A Slippery Slope

Aditya Kumar

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Five years ago, Facebook pages were judged by the number of followers they had. You could happily sign sponsorship deals based on your thousands (or millions) of followers, irrespective of how many shady-looking Russian women were following your business page or your personal profile.

Any page post would be distributed to every single profile, guaranteeing you thousands of eyeballs. Which made page-engagement fantastic, until Facebook decided to restrict the number of your followers who would see your posts — down to a single digit percentage. So engagement dwindled, small businesses suffered, and the larger ones needed to account for a FaceBook engagement budget. But the ever-present Boost Post was an easy way to make sure your own fans would get to see your content.

Engaging content is...

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