Akash Narang

Should you start your own business? Should you find a job and work for someone else?

Well, this is a classic match - similar to Muhammad Ali vs Joe Frazier. You will never know who is better until one of them wins the title for that season. Similar is my story — still unable to decide who wins. Job? Or business? Both have their boons and banes. So I decided to pen my thoughts and share them with you.

Let’s get going by busting the myths about having your own business versus working for someone else. Which is better?

Myth 1: You have no time constraints in your own business.

Ah, false. When I started working with my dad-slash-boss, the first thing that changed in my life was my time to wake up. All excited the night before Day 1 at business with Dad, lying there on my bed, imagining being a successful businessman by 35 and retiring by 40, and letting my money work...

Nagendra Boopathy

When it comes to building a website, there are certain questions that pop up in the mind:

Which platform to choose? Which will satisfy the client’s needs completely? Are there any loopholes in using a certain tool? Should the traditional hand coding be used or should we opt for a Content Management System?

I hope, by the end of this blog, your confusions on this subject will be cleared.

Let us begin with hand coding.

Manual coding, or hand coding as it is also known, involves functional code or layout directions in the basic language in which they are compiled. It helps you to reach full potential with the realisation of a web page that is made to fit the client’s needs. It comes with its own advantages.

Enhanced knowledge: The basic requirement is knowledge of HTML, CSS, JavaScript, etc. This knowledge helps you create the exact website of your choice. Hand...

Dinesh A.C.

Anyone working in the world of cinema knows Big Cine Expo is one of the industry’s most important events in India. For Influx, being a preferred digital partner for more than 18+ cinema chains, this was also a chance to catch up with old friends we had worked with.

The cinema industry is in a constant state of flux with new trends in design and creativity. The technology used to provide entertainment is forever evolving, whether that be projection, sound, or customer experience. However, the way exhibitors use this innovative technology can, at times, be behind the pace. On a global scale, cinemas are competing for the same outcome – selling more tickets and increasing the level of occupancy in their theatres. Retaining and attracting regular customers and appealing to an increasingly diverse audience are ever-present challenges that rank at the top of exhibitors’ wish...

Shyam

Game of Thrones (or GoT as it is fondly referred to) has been incredibly successful in captivating audiences the world over. The reason for this is the solid storyline, strong characters, stunning visual effects, and the ability to keep viewers guessing.

The fanfare and GoT’s massive fan-following are well-deserved, but the team behind GoT (360i) has not rested on its laurels. Much effort has gone into marketing GoT on the digital platform. The numbers speak for themselves.

                                                                          (Image Source: https://insights.newscred.com/5-things-to-pillage-from-game-of-thrones-content-marketing-strategy/)

What are they up to in the digital space?

RoastJoffrey

Who likes King Joffrey anyway? The sociopathic King Joffrey was brilliantly portrayed by actor, Jack Gleeson, complete with a cowardly and venomous...

Deepa Sai

It is 2017, and the great obsession continues

The habit of stuffing websites with keywords under the excuse of “Search Engine Optimisation” (SEO) has not ceased. While keywords are still relevant, they are not as glorified as they once were.

Back in the 2000s, Google directed SEO practices by placing much importance on keywords. Brands earned big bucks by having their websites rank on the first — or at the very least, on the second — of Google’s search engine result pages (SERPs). All they had to do was to become “content mills” and “link farms” by shoehorning keywords into their website content.

They soon ran out of luck.

Updates that bucked the trend

                                                                                 (Image Source: https://tbsmo.com/wp-content/uploads/2015/04/keywords2015.png)

To get rid of the content mill syndrome, Google started...

Prasanna Venkatesh

What is Artificial Intelligence? What can it do? What can it not? Will it take over our jobs and make humans redundant? If you’re like me, you used to think artificial intelligence was a silly sci-fi concept, but have lately been hearing about robots taking over our jobs. And you don’t quite get it.

Really? Robots are taking over our jobs?

No, they aren’t. At least, not yet.

AI is a scientific discipline rooted in computer science, mathematics, psychology, and neuroscience. The aim is to create machines that mimic human cognitive functions like learning and problem-solving.

However, like so many other new technologies, AI has generated a lot of unrealistic expectations. For example, simply calling a dating site “AI-powered” doesn’t make it any more effective, unless you write an algorithm to recommend highly relevant matches at scale. Algorithms are not...

Balaji

                                               (Source - Google Images)

Hola!

CineEurope happened in Barcelona in June this year. This is a trade convention that promotes the social, cultural, and economic value of cinema in Europe and internationally. (If you are wondering what a person like me had to do in a place like that, you should check out who I work for.)

Visiting Barcelona as a tourist had always been on my bucket list. But this time it was business; I represented Influx at CineEurope. In all those hours spent on my passion—which is learning foreign languages—I never thought it would buy me a ticket to Barcelona.

I would have been surprised only if I had cleared my visa interview in the first attempt. I still don’t understand the joy people at the visa office get in speaking those hope-shattering words—“documents missing”, despite everything mentioned in their...

Deepa Sai

It is no secret that people everywhere pull all-nighters, work graveyard shifts, and have weekend duties in India. It follows, then, that stress levels and job burnouts are as common as the common cold.

Many companies with stringent cultures try out clichéd programmes to help keep the attrition rates under control. At Influx, our work is a blend of technology and creative services. Work is dynamic, schedules are chaotic, and deadlines bulldoze us every now and again.

First off…

Influxians are not “employees”; we are Associates. You might ask what the big deal about this is. An employee is just paid to do a job; an associate is invited to connect with the company at a more meaningful level. Our association with Influx is what counts, and yes, that is a big deal.

We have a knack of breaking free from the daily grind.

We work with clients in different time zones. Yet, you...

Mohan AC

A recent Google study shared that an average user has about 36 apps installed on his device and uses just nine of them on a daily basis. Statistically, only 4% of the apps will be used over a year.

Here are 5 UI/UX/Design tips that we at Influx think are key to making an app usable for the end-user.

1. One Screen, One Task

Reduce the effort users have to put in to get what they want

Every screen you design for the app should support a single action of real value to the person using it. Design each screen for one thing and one thing only, with no more than one call-to-action. This makes it easier to learn, easier to use, and easier to add to or build on when necessary.

Take Uber, for instance. Uber knows that the goal of the person who uses the app is to book a cab. The Uber app does not overwhelm the user with too much of information; it automatically detects the user’s...

Sruthi Chandrasekar

How does a product become a brand?

How does a brand enter your subconscious mind?

What influences a user’s decision?

These are questions that every marketer comes across while branding, questions to which he finds a varied array of answers. Now, what branding is and how it is done may be known to many, but the implementation gets tangled along the way.

“They said I could be anything I wanted…”

It’s as simple as that, You make your brand out to be anything you want it to be seen as. Want to project thought leadership? Do it. Want your work culture to reflect in your brand? Show it off. Want your brand to stand out in an industry? Talk about it.

What exactly is Branding?

Branding is a process of building a unique name or image with a consistent theme in the followers’ mind, right? For this to be effective, it is important to have a proper mechanism to put...