Social Media for Non-profits

| Ebenezer Davidraj | - @ebedavidraj

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 Principles for using social media in a nonprofit organization

  1. Commit
  2. Set Goals
  3. Plan your voice
  4. Create Good Content
  5. Respond to your audience
  6. Listen to your audience
  7. Excel
  8. Maximize your efforts

 Importance of feedback and responding

Response Policy: Always respond; always respond kindly.

 Brainstorming sheet

 Creating your social media strategy

  1. Set a Goal
  2. What is the message and voice you want to portray?
  3. Do you want to give them an inside scoop-bringing them in as insiders?
  4. Who else is participating?
  5. All offline assets should support the online strategy and include links to all social media.


1 - Campaign project description
2 - Project deadlines
3 - Timeline
4 - Deliverables
5 - Assets
6 - Evaluate Free Distribution Channels

7 - Content Alignment

8 - Protocol

 Social Media Reference guide to follow every single time we post.

1 - Proofread
2 - Test
3 - Promote offline
4 - User relevant searches
5 - Always hashtag search
6 - Avoid shortcuts

Ebe is Associate Media Engineer at Influx. He’s our video-whiz and handles motion graphics and video works for internal and our clients’ digital requirements. He has a B.Tech in Electronics and Media Technology and has worked as a software developer before following his passion for video. He currently supports multiple NGO’s with their social media campaigns and digital presence in his free time.


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