[Infographic] Importance of Social Media Optimisation

Avanthika Sivakumar - @avsiii

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Social Media Optimisation (SMO) has become an important part of overall digital marketing. Interactions via social media are more crucial than ever — and unless you communicate and associate with your audience, you are bound to lose a valuable advantage.

Why is Social Media Optimisation so vital?

When combined with traditional SEO, it can take your online marketing efforts to the next level, allowing you to achieve a ‘master strategy’ that reaps solid results.

Below is an infographic explaining social media optimisation, its benefits, and some important rules to follow and techniques to make the most of it.

Social Media Optimisation Infographic

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To summarise

To grow your online presence effectively, you need to plan and strategise your social media posts accordingly. Create good content, make it easy to share, post at the right times and on the right platforms, and don’t forget to keep your audience engaged.

Watch this space; we have more coming in on SMO.

definition sourced from the net.*

Avanthika Sivakumar is our Social Media Executive at Influx. She has a bachelor’s degree in business administration and a keen interest in social media, besides fashion, beauty and travel.


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